The exuberant artworks in Ruan Jooste’s series are an eye-popping display of colour and creativity. “We need something that’s uplifting and positive at this time,” says the Cape Town-based artist whose work shows a variety of people in typically South African settings
wearing highly-stylised “fashion looks”.
- Emma Jordan, The Sunday Times
N E W A R T
P E O P L E & P L A C E S
K I F F K H A Y A
M Z A N S I F A C E S
P R E S S & E X H I B I T I O N S
AKAA Art Fair Paris
House and Leisure
Dossier Magazine
Sunday Times
The Art Times
Kiff Khaya Exhibition at Deepest Darkest Gallery
A B O U T M E
I was born and raised in Nigel, a small town in Gauteng south-east of Johannesburg. As a young child I was always drawing, seeking creative outlets. Initially pursuing a passion in fashion design, I soon turned my focus to photography, teaching myself the necessary skills. This previous experience in design and photography culminated in my current digital art practice over recent years.
I have always edited my photographs with a pen and pad, so it was a logical transition to painting digitally. The process is essentially similar to traditional painting on a canvas, starting with drawing outlines, layers are then painted with various ‘brushes’, layered, details added.
I like blending luxury fashion elements and South African brand iconography. The nostalgia these well-known local brands hold for so many of us is a reminder of our shared memories and associations, a connecting device. We as South Africans so often focus on what makes us different that we forget how much we are alike.
In my mind I want my subjects to form a part of a united tribe, one of courage, positivity and joy.
I want to continue to invite you into my world where anything and everything is possible, where old meets new, where no one is bound by the shackles of societal pressure.